North Midland Construction Case Study

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North Midland Construction Plc is a national
civil engineering and building contractor.  
With Headquarters in Nottinghamshire and five operational divisions and subsidiaries, NMC undertakes construction projects covering the spheres of civil engineering, building and mechanical and electrical contracting.  
cotton shopper
The company operates a national apprenticeship and graduate training scheme and works with its partner universities to provide summer and year
out placements. To promote this programme,
NMC attends university careers and recruitment fairs three or four times a year. Says Karen Morris, HR and Recruitment Manager, ‘We like to stand
out from the crowd and we want to be remembered, so we go along armed with the sort of branded merchandise that students will appreciate.’
Curvy Pen
NMC purchases branded eco cotton shopper bags, pens and USB memory sticks from Insignia for the recruitment and careers fairs. Says Karen, ‘Pens and memory sticks get well used by students, and that puts our name in front of them on a daily basis.’ NMC particularly likes giving out the long-handled eco cotton bags too. Karen comments, ‘Companies don’t tend to give these out and the students end up putting everybody else’s literature into our bags.’flashdrive
NMC’s recruitment programme is very successful, with between 50 and 100 applications a year. Karen notes, ‘People will often say when they come to interview, that they’ve still got our pen, memory stick or bag – so we know we’re getting great value from the branding.’

NMC has been buying its promotional merchandise from Insignia for three years. Whilst Karen admits that price is always a major consideration, it is Insignia’s service and attention to detail that they really value. Says Karen, ‘Nothing is ever too much trouble for Insignia. They will seek out lower-cost alternatives to meet our budget and they can cope with tight timescales. Above all, they’re friendly and easy to do business with.’