Using Baseball Caps for Promotional Purposes
Using Baseball Caps for Promotional Purposes
Originating in America (as so many good ideas do)baseball caps have become a staple promotional item here in the UK.
They are a product that people really like receiving and if you strike the right fashion note with the product they will wear them throughout their leisure time often for years on end, pushing your brand or message time after time. Whilst originally, and still in the main used as casual wear, many leisure industries such as horse racing and event management etc now use baseball caps as part of their uniform, ensuring their staff are presentable and recognisable to the general public whilst being comfortable and looking approachable.
The most popular method of personalising them these days is embroidery though they can also be printed in all kinds of weird and wonderful ways including flock and vinyl. Companies and clubs can order relatively small quantities of caps cheaply. In order to get a good unit cost a reasonable minimum quantity would be around 50 pieces.
Generally these would be from stock coloured caps held in stock which can be personalised and delivered quickly If you are looking for larger quantities and have a longer lead time available to you it makes more sense to get the caps made completely to your own design at source – often China or Korea. In these instances it is fun to really go to town and personalise all aspects of the caps from the basic head piece to the peak, the lining, label and adjuster at the back. Your imagination is the only limit really.
On a first order for any personalise caps, what are known as origination charges are incurred. If the order is for a one off event the origination makes up a significant part of the price of the caps but the majority of organisations place repeat orders on a regular basis which means that when amortised over all the caps ordered the origination costs are negligible.
Origination charges for embroidered caps are based on the number of stitches in the design. This means the size of the logo rather than the number of colours affects the price. For printing there is generally a screen charge for each colour involved so a single colour print would be a considerably cheaper option than say a cap printed in 3 colours. Most people like their caps to be personalised on the front but side logos and logos on the back are becoming more popular as people get more adventurous. The most popular fabrics for caps these days tend to be cotton, either brushed or twill. A fabric called Wool Melton used to also be popular but seems to have fallen from favour lately.
With all of us becoming much more aware of our affect on the environment caps are also now being made up from recycled water bottles and other weird and wonderful things. Baseball caps usually come in 2 basic sizes – adult or children. Both types have adjustable fasteners at the back. These can be either in the form of plastic snap popper, sliders or sometimes the fabric is just ruched with elastic that expands to allow a snug but comfortable fit.
A recent industry survey showed that of those people who owned a promotional item over 30% of them had a baseball cap. If you consider the number of time the caps are worn and how many people they are seen by you can be looking at thousands of impressions per year for an outlay of under £4.00 making them one of the best promotional items around.
