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Start a fitness initiative with promotional products

Healthy employees are happy employees – and more importantly in terms of business – productive ones!

The good news is that the amount of working days lost to sickness has been reducing over the past decade or so. 131 million days were lost due to sickness absences in the UK in 2015 down from 178 million days in 1995.

More and more people are taking responsibility for their own health and getting involved in sports like running, cycling, walking, tennis, horse riding etc Still more would be involved in sport if they were given that bit of encouragement from their employers and both employer and employee would benefit.

Company health initiatives are extremely popular and extremely worthwhile. It is a win, win situation for employer and employee. Physical exercise not only promotes physical fitness but lifts depression and clarifies the mind. Encourage employees to feel part of the company team by providing them with promotional products that are useful in their sport and you will be encouraging employees to exercise and also showing them that you care about their health and well being.

Sporting promotional merchandise is also an excellent way of getting your brand integrated fully into people’s home lives and providing that feel good factor.

One of the most interesting facts that emerges from the health at work figures is that it is the biggest companies ie those with the largest workforce who report the highest sickness levels. Of course this could be down to any number of reasons. My theory is that perhaps employees feel that in a larger workforce they “won’t be missed” as much as in a smaller company and are more likely to give in to the minor illnesses. Maybe in a larger workforce employees don’t feel that they count as much as those in smaller companies. Prove to them that your workforce are wrong to feel like that and you do care. Give them promotional merchandise that encourages them to exercise such as promotional pedometers, printed sportswear, branded water bottles etc.

Such programs promote a healthier lifestyle, hence better work productivity overall. Here are some interesting facts demonstrating this:

Workers who ate healthy the entire day were 25 percent more likely to have higher job performance.
• Workers who exercised for 30 or more minutes three or more days a week were 15 percent more likely to have higher job performance.
Workers with well-managed chronic diseases experience higher productivity than individuals without chronic disease who are obese and do not exercise.
•Companies that support workplace health with promotional branded health products have a greater percentage of employees at work every day.
Because employee health frequently carries over into better health behaviors that impact the employee and his or her family (such as nutritious meals cooked at home or increased physical activity with the family), employees may miss less work caring for ill family members as well.

There isn’t a person involved who doesn’t benefit from health and wellness promotion within an organization. Here’s to good health, useful branded promotional merchandise…and good productivity

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Epic Fail From Santa’s Little Helpers!!!

2016-12-22-12-58-35Considering the number of promotional crackers, baubles etc we supply to our clients you would have thought we could make a bit of an effort on our office decorations.

Well, we got as far as getting the new fake tree out of the box when our new puppy Lilly decided she was a kitten not a puppy and tried to climb it and everyone kind of got distracted in taking care of her.

We then got SUPER busy…..

A VAST delivery of delicious goodies was very kindly sent to us by a generous supplier (never to busy to open presents) and in amongst them was a single strand of red tinsel.

As Sandra walked past the tree she threw it in the general direction and VOILA!!

Less is more!!

 

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Going For Gold Medals!!!

Well I think we can safely say that Team GB did us proud.  What an incredible tally of medals they have come back with.

The back story to all of the athlete’s successes at the Olympics reminds us of the hard slog that is put in during the years leading up to the Games themselves.  Along the way encouragement of all kinds including  the form of lesser medals  or trophies means such a lot.

Encourage future Olympians or just anyone who tries hard and makes a contribution to success of one kind or another http://www.insigniauk.com/catalogsearch/result/?q=medals

 

 

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What is an EPS file?

“What is an eps file” is something we are often asked as an eps file (an editable one)  is what the majority of our factories need in order to manufacture products to your design.

Those of you who are of a  technical  persuasion will probably already know that EPS stands for  Encapsulated Postscript and those of who are not IT savvy frankly wont care.   All you want to know is how to get hold of your design as an eps  so don’t worry we will handle this for you.

An eps file can contain text as well as graphics and it contains technical vector instructions to produce your image to a high standard.

Those of you who aren’t in a position to provide eps files please don’t worry, we can convert what you have available into the right format and we only charge for this at cost (usually around £40) or not at all for some qualifying orders.  We will always email you a proof for approval before going ahead with an order.  Not all of you will have the technology to open an eps file so we also supply the design to you as both an eps and a jpeg which you will easilby be able to view.

For more information on getting an eps file produced either mail us on info@insigniauk.com or give us a call on 020 8669 3122 and we will be happy to explain in more detail.

 

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Promotional Products Blog Image Insignia UK 20072015

Making a connection with your customers

It’s never been easier and cheaper to engage with customers in today’s highly connected world. Businesses can set up websites, throw out marketing emails to their customer lists and get to know their fans on social media whilst also providing a more comprehensive customer service that raises brand awareness and improves communications. Continue reading

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Why Should You Use Promotional Gifts?

  • Recent research reveals the impact of receiving a branded gift or product is 6 times more powerful that TV, Web, Direct Mail or Online Advertising!
  • If a promotional product is useful, research shows that 89% of people will keep it and use it in either or both their work and home environment.
  • Receiving a promotional gift makes us feel more appreciated and motivated to take action.  We will also favour the business we received it from.

Promotional products are proven to create customer loyalty in more than any other advertising medium*

*The facts and figures are based on independent research commissioned by the British Promotional Merchandise Association.  The survey looked at the major channels through which brands and companies advertise their products and services, including; TV, radio, online, direct mail, newspapers, magazines and promotional merchandise.

Promotional gifts are a great way to connect with your customers.  There are hundreds of different promotional gifts to choose from, ranging from the low cost branded foam stress products, lanyards and pens to the more expensive glassware and electronic gifts.  Plus, there are all the items in between such as mugs, clothing, bags, umbrellas etc. Personalised-Deckchair

Sourcing unusual promotional gifts such as bespoke deckchairs emblazoned with your design, Reusable filter water bottles (voted Product of the Year), as well as Christmas trees and the latest technology products, will make you stand out from the crowd.

Which promotional gifts should I choose?

Pens are always a practical gift to give.  They range greatly in budget from cheap and cheerful such as the Supersaver Twist Frost Ballpen, the Contour Translucent Ballpen is an excellent low cost pen which is bright and vibrant and well-liked as an exhibition giveaway, it also has a substantial print area.  Prodir is a Swiss pen available at a competitive price and a good giveaway at conferences and exhibitions.  The medium priced pen market incorporates the popular Parker pen range, such as the Parker Jotter and Vector.  Then for the special occasion, such as an award or presentation gift, there is the high end Cross pens.

Christmas can be a stressful time of year, so giving a Stress Product can help vent frustrations!  Christmas puddings, Santa’s and Snowmen can be sourced as a seasonal giveaway.  They have a great print area, so your brand can have a soothing effect at a chaotic time of year.  Stress Products also come in a variety of other designs suitable for all year round.

What are the most effective promotional products?

The most effective promotional product or gift is the one that serves a purpose.  Most of us will regularly use a promotional gift given to us, and favourably remember the company that gave us the gift.  The most important thing is to look at your target audience key-ringsand decide what product will be most practical to their needs.  For instance, a plumbing company could give a radiator valve key printed with its details to their customers, or a fridge magnet with emergency plumbing contact numbers.  These are especially effective if you have a restricted budget, but want to give your clients a useful item.  Keyrings and trolley coin keyrings are a good idea and have a practical use.

If you are struggling for inspiration, Ideas Sheets are perfect for tailoring products best suited to your event and budget.

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Enamel Badges – How does your School use them?

When you are in school what greater honour is there than to be promoted to Head Girl, Head Boy, House Captain or Prefect? It is an extremely great honour that comes with much responsibility and these important roles are chosen very carefully. As a way to commend these unique individuals, and to make them recognizable in their schools, an enamel badge is the perfect award. They will wear these beautifully made, durable badges with pride on the lapels of their blazers and keep them forever, possibly to one day inspire their children and grandchildren to follow in their footsteps.

These rewards distinguish a group of leaders from their peers, making them visible as they walk down the corridors in between classes, but an enamel badge can also signify being a part of a team. Schools have many teams of hardworking pupils from football to rugby and netball to rounders, and decorating the team with their own distinct enamel badge expresses their unity. Unique enamel badges can also be awarded to Team Captains, as well as Bronze, Silver and Gold awards for annual sports day events.

But why stop with sports colours? There are many other important roles and teams that deserve the high honour of brandishing a decorative badge, such as being a part of the art or chess club, the choir and school band. Also, to motivate a sense of citizenship within their school, enamel badges can be awarded to those individuals that exceptionally apply themselves, for example, “Perfect attendance”, “Most helpful” or “Most improved”.

Schools and the houses within, all have a coat of arms or some kind of insignia that is displayed on the breast pockets of blazers and school ties. These designs on an enamel badge, something long-lasting and meaningful that can be kept forever, made available to all pupils for purchase would be a fantastic way for the school to raise some money, and also give everyone an opportunity to display their citizenship and pride for their school. Everybody likes to feel like they belong, whether it is the cricket team or simply signifying what school they attend and the house they belong to.

Your enamel badges can be awarded either in an exquisite leatherette box with satin lining, a card box for a less expensive but still a very elegant presentation, or on a backing card, all personalised with your school’s logo. These packaging options help to signify the honour, importance and distinction of being bestowed with a wearable trophy that will become a cherished keepsake.

 

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Cotton Shopping Bags – Bags for Life

Cotton shopping bags or, as they are more commonly known, the cotton shopper or cotton bag is one of our best selling promotional items.  The reason for this may be that, as people become more environmentally aware, they are steering away from plastic bags especially when visiting the supermarket.  More and more people are taking their own bags, in particular the cotton bag, when going on a shopping trip.  Cotton shopping bags have become the first alternative to plastic bags, mainly because they are environment friendly, reusable, durable and washable.

People find them extremely useful in their daily lives.  This is why they are a popular promotional item, as customers recognise their value.  They can be used for numerous reasons, because of their low cost they are great for exhibitions and trade shows.  Also, many niche retail outlets use cotton shopping bags as a way to promote their brand.  One example is the prestigious SeaSalt brand in Cornwall, who believe in ethical trading and supply top quality cotton products.  They use the cotton bag as a way of promoting their brand by presenting each customer with their purchase in a cottong bag with their logo and slogan printed on it.  This type of advertising is an extremely effective way of making sure your customers will return, whilst also spreading the message and brand of the company in a unique, inexpensive way.  Hence, giving away custom printed shopping bags has been considered as one of the most effective and inexpensive strategies to promote business.  In SeaSalt’s case it adds value to their brand, and extends their belief in environment.

Many business owners have started using printed cotton shopping bags which have their company’s logo and marketing slogan printed on them.  For years the printed cotton shopper, carrying the logo of the companies and their business message, has reached countless people far and wide, even into different continents!  The power of this type of advertising, for considerably little cost, has to be considered as one the most effective, far reaching advertising promotional tools that there is.

The large print area is one of the most important factors for people to choose cotton shoppers as promotional gifts.  Compared to other most popular promotional products like mugs, pens and keyrings etc., with the cotton bag you get more print area for your pound! It is a shrewd business person who considers the amount of advertising you get, and the audience it will reach, when considering their marketing budget.

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Promotional Umbrellas

You can’t always accurately predict the weather, but you can easily help your customers beat the bad spots.  A forecast for rain or a day of showers may not seem like a huge issue, but who wants to spend the day soggy and wet?!

Almost everyone has been caught out by an unexpected shower. 

So, if you’re a smart advertiser, you’ll jump at the chance to keep your customers, clients and potential consumers dry. Collapsible promotional umbrellas fit easily in handbags and other small spaces, making them perfect for people on the go.

While the people who buy or receive your promotional umbrellas benefit from the ability to stay dry, you’ll also benefit too. When people see your logo, they’ll remember your company, and this exposure definitely isn’t limited to the person holding the umbrella. Umbrellas have a wide profile that makes them instantly eye-catching.  It doesn’t have to be a flashy color scheme, although it can be, even with the simplest of logos you will certainly get noticed.

Umbrellas are not just limited to April showers or wet winter weather. Promotion is a year-round event, so maximise on the opportunity to boost your public image by distributing your bespoke umbrellas to employees and staff whenever you get the chance. Keeping a few courtesy umbrellas by the doors in the office is a great way to improve your standing with your staff, and happy staff members work better.  So why not make your staff, clients and customers happy while you advertise.

Trade exhibitions are another big target area for your promotional efforts. Everyone who runs a stand knows that the more you can offer passers-by on the spot, the more you’ll be able to grab their interest, and there’s nothing like a genuinely useful item to help get their attention. The pens, keyrings, lanyards and other smaller items you provide for potential customers are great, but when you present them with a larger gift like a promotional umbrella, it makes a huge impact.

Colleges and universities love anything that sports their team logo or mascot, and they are always keen to buy these collectible items. A promotional umbrella fits any occasion from trade shows, conferences, sporting events, even weddings – the list is endless.

Promotional umbrellas come in many different styles, so customising your campaigns is a lot easier than you think. Simply provide us with your artwork and we will show you your logo on golf umbrellas, folding parasols or automatic opening telescopic umbrellas. There’s no such thing as too much placement, and umbrellas are a ‘hot spot’ item that businesses and nonprofit organisations can’t afford to miss out on.

After Plastic Bags Will Coffee Cups Be Next for a 5p charge

Personally I never buy coffee from the fancy coffee chains on the High Street.  I am strictly a Nescafe instant girl!

It has made me feel slightly less bad about not being ‘trendy’ now that it has come to light just how incredibly un-environmentally friendly the throw away cups these chains hand out are.

Earlier this year there was much to do in the press about how just 1 in every 400 cups handed out by Costa and Starbucks are recycled.  This is down to the fact that the cardboard cups include a plastic membrane that means they can’t easily be re-cycled along with paper waste.

Support for a levy on the cups is rising but why have them at all?   I am old enough to remember getting 10p back on empty bottles of pop returned to shops – the ultimate recycling process that has fallen by the wayside.

Better still would be to take one’s own travel mug in to be filled and used time and time and time again!

Hey, guess what?  Here comes the plug……  We have the perfect promotional item that you can give your customers, clients and colleagues.   If a promotional giveaway is useful people WILL  use it so check these out   http://www.insigniauk.com/d122-brite-americano-medio-mug-full-colour.html

Delicious!!!

One of the bonuses of working with someone with Italian blood is their ability to cook the most amazing Italian food!  The lovely Sandra was kind enough to share her lunch of Baked Aubergine Parmesan with me today.    I would have posted a picture but it was just tooooooo delicious…….  The recipe is under the photo :)

 

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BAKED EGGPLANT PARMESAN

This Baked Eggplant Parmesan recipe is made lighter by being baked with a crispy Panko breading, yet still has all of the delicious and comforting flavors of the classic dish!

INGREDIENTS:

  • 2 medium eggplants, sliced into 1/2-inch thick rounds
  • salt
  • 1 1/2 cups Panko breadcrumbs
  • 1 Tablespoon Italian seasoning, homemade or store-bought
  • 2 eggs (or 1 egg + 2 egg whites)
  • cooking spray (or olive oil in a Misto)
  • 1 (25 ounce) jar DeLallo Tomato Basil Pomodoro Fresco Tomato Sauce
  • 2 cups grated Mozzarella cheese (I used part-skim)
  • 2/3 cup finely-grated Parmesan cheese
  • 1/2 cup loosely-packed chopped or julienned fresh basil

DIRECTIONS:

Optional first step: If you have extra time and would like to remove some of the bitterness of the eggplant, sprinkle each round with a pinch of salt.  Then place the rounds in a colander in the sink to drain, or place them on a few paper towels for about 30 minutes.  Rinse the salt off with water, then proceed with the recipe.

Preheat oven to 425°F.  Prepare two baking sheets with parchment paper, and set aside.

In a shallow bowl, whisk together Panko breadcrumbs, Italian seasoning and 1 teaspoon salt until combined.  In a separate bowl, whisk the eggs until smooth.  Dip an eggplant round on both sides in the whisked egg mixture, then immediately dip it in the breadcrumb mixture until the eggplant is completely coated, then set on a parchment-covered baking sheet.  Repeat with the remaining eggplant rounds until they are all evenly spaced on the baking sheets.  Bake for 20 minutes, flipping once halfway through, until the breadcrumbs are toasted and slightly golden.  Remove from the oven and set aside.

Spread 1/2 cup tomato sauce evenly over the bottom of an 11 x 8-inch baking dish.  Place half of the eggplant in a (mostly) even layer along the bottom of the baking dish.  Spread an additional 1 cup of tomato sauce evenly over the eggplant.  Then sprinkle 1 cup Mozzarella cheese evenly over the sauce, followed by 1/3 cup Parmesan cheese, followed by 1/4 cup of the fresh basil.  Repeat with another layer of the remaining eggplant, then tomato sauce, then Mozzarella, then Parmesan cheese.

Bake for 15-20 minutes until the cheese is melted and starts to turn slightly golden around the edges, and the sauce is bubbly.  Remove and sprinkle with the remaining basil.  Serve immediately.

ITS REALLY NICE BROUGHT INTO WORK AND HEATED UP FOR LUNCH TOO!

The teeniest, tiniest logo tribute to Her Majesty on her 90th birthday!

In what is perhaps the most bizarre — and certainly the tiniest — royal birthday tribute yet, scientists at the University of Nottingham have etched a message to Her Majesty into a single corgi’s hair. The greeting measures approximately 20ms across (micrometres), and was drawn using a beam of gallium ions at the university’s new Nanoscale and Microscale Research Centre. A corgi dog hair inscribed with the words “Happy 90th Birthday Your Majesty”, written using a ion beam with nanoscale precision. Dr Michael Fay and Dr Christopher Parmenter used an electron microscope to carry out the precise operation. The hair was donated by Cracker and CJ, two Nottinghamshire corgis from the same bloodline as the Queen’s beloved pets. The Queen is so well known for her love of dogs, (at one time she had 15 corgis that Princess Diana used to call her carpet of dogs) that I felt incredibly sad when I read in the papers that she will never get another puppy.  She has 4 dogs left (2 corgis and 2 dorgies) and doesn’t want to get a young dog that would be left without her when she dies. A typically thoughtful gesture from a woman who as our Monarch has never let us down. http://www.insigniauk.com/see-more/queens-90th.html